Built Different

We're not a typical development agency. We're systems thinkers who build automation and infrastructure for businesses that want to scale without chaos.

Trusted by businesses doing R10m-R200m in annual revenue

Our Mission

Most businesses grow to a point where manual processes and disconnected systems become expensive bottlenecks.

We exist to solve that problem—not with one-off projects, but with ongoing systems partnership that compounds value over time.

We build the infrastructure that lets you focus on growing your business instead of fighting operational fires.

Core Values

The principles that guide every decision we make

Precision

We build exactly what you need, nothing more, nothing less. Every system, every automation, every line of code serves a clear business purpose.

Speed

We move fast without breaking things. Rapid iteration, continuous delivery, and quick wins that build momentum toward bigger goals.

Reliability

Your business depends on these systems. We build for uptime, security, and stability—because downtime costs money and trust.

What We're Good At

Deep expertise across the full stack of business systems

AI & Automation

We've built automation workflows that save businesses hundreds of hours per month, from lead qualification to support triage to invoice processing.

Systems Architecture

Cloud infrastructure, database design, API integrations, and scalable backend systems that handle growth without breaking.

Business Process

We understand how businesses actually work. CRM, sales pipelines, support workflows, finance operations—we've optimized them all.

Security & Compliance

Enterprise-grade security practices, data protection, and compliance frameworks to keep your business and customers safe.

Why We Work on Retainer

Project-based work doesn't work for systems that need to evolve

The Problem with Projects

  • Scope creep and change orders create friction
  • Incentive to finish quickly, not perfectly
  • No accountability after delivery
  • Your business changes but the system doesn't
  • Every new need requires a new contract

The Retainer Advantage

  • Continuous optimization and improvements
  • Aligned incentives (we win when you win)
  • Deep understanding of your business
  • Flexibility to pivot as priorities change
  • Compound value that accelerates over time

Think of us as your CTO, but without the full-time salary. We're an extension of your team, continuously working to make your operations better, month after month.

Who We Work With

We're selective about partnerships because deep work requires deep fit

Our Best Clients

  • R10m-R200m annual revenue
  • 20-200 employees
  • Experiencing growing pains from scaling
  • Value strategic partnership over cheapest price
  • Ready to invest R60k-R100k/month in systems
  • Want ongoing optimization, not one-off projects

Probably Not a Fit

  • Early-stage startups (sub-R10m revenue)
  • Looking for one-off project or quick fix
  • Need execution only, no strategic input
  • Budget below R60k/month
  • Want to own all technology decisions
  • Not ready for operational change

Sound like a fit?

Book a strategy call and let's discuss whether we're the right partner for your business.